Partner Model
Lauritz.com operates through its own auction houses and auction houses operated by partners under partnership agreements. The majority of the auction houses are owned by Lauritz.com’s partners. The partner model, a variation of franchise, allows the local partner the right to operate an auction house in Lauritz.com’s name within certain conceptual frameworks. Lauritz.com defines, develops, monitors and markets from its headquarter the auction concept across all auction houses, while the local branches execute the concept to the customers on a daily basis.